Overview.
Client
On The Block Gaming
Industry
Gamification Service
Website
Explore Site
Website
Bristol, UK
On The Block Gaming is a gamification company helping businesses turn complex or “boring” processes into engaging interactive experiences. Their previous website didn’t fully reflect their brand prowess or clearly showcase the depth of their projects. The branding was inconsistent across touchpoints, and they had no cohesive design assets for social or offline use.
This comprehensive transformation helped establish On The Block Gaming as a credible and innovative leader in the gamification industry.
Key Results.
Our comprehensive redesign and branding refresh delivered a cohesive digital presence that positioned On The Block Gaming as an authoritative player in the gamification space.
Authority Through Design
Turned a cluttered site into a polished platform showcasing credibility in gamification.
#1 on Google
Ranked first for “Gamification Solutions,” driving visibility and traffic.
£600k Worth of Enquiries
Generated £600k worth of qualified enquiries within 30 days.
Feedback from
our client – On The Block Gaming
"We’ve been working with London Marketing Company on both our website and ongoing SEO, and the results so far have been fantastic. Tristan, who we’ve been directly working with, has been professional, responsive, and really understands our goals."
The website they built not only looks great but is also performing well, and their SEO strategy is already helping us gain more visibility. I’d highly recommend London Marketing Company to any business looking to grow their online presence.
Liam Firks
Co-Founder – On The Block Gaming
Challenges.
On The Block Gaming faced the challenge of a visually cluttered website that lacked authority and failed to reflect their innovative approach to gamification. Navigation and hierarchy didn’t guide users effectively toward case studies or enquiries, limiting their ability to showcase their work and convert visitors. Additionally, their branding needed refinement to better reflect their creative identity, with inconsistent presentation across touchpoints and no cohesive design assets for social media or offline use, hampering their professional image in a competitive market.
What we did.
We implemented a comprehensive transformation combining website redesign, branding refresh, and multi channel asset creation to establish On The Block Gaming as a credible gamification leader.
SEO.
Alongside the website launch, we implemented a targeted SEO strategy to strengthen On The Block Gaming’s visibility in search results. Within just 30 days, the company ranked number one on Google for “Gamification Solutions”, establishing instant credibility in their sector.
This strategy also drove a sharp rise in organic website traffic, achieving a +700% increase within 90 days. Within the first 30 days alone, these improvements generated £600k worth of enquiries, demonstrating the direct business impact of a well-executed SEO strategy.
Development.
The previous On The Block Gaming website lacked the dynamic and interactive feel expected from a modern gamification platform. Our development approach focused on creating a fluid, engaging user experience that aligns with their innovative solutions for gamified processes.
We structured the site to emphasise interactivity, ensuring smooth transitions between sections while maintaining fast load times. The dynamic components were built to showcase their gamification capabilities without relying on heavy scripts, optimising performance across devices.
Key improvements included a refined user journey from problem awareness to solution discovery, with strategically placed CTAs guiding visitors toward conversion. The development ensured seamless integration with their backend systems for real-time updates and future scalability.
The result is a modern, high-performing website that effectively communicates On The Block Gaming’s value proposition while driving increased engagement and lead generation through improved user flows for enquiries, portfolios, and case study viewing.
Branding & Design.
We refreshed On The Block Gaming’s branding to create a cohesive and credible identity that reflects their expertise in gamification. The updated brand system refined existing typography and colour applications, aligning visual elements across all platforms to ensure consistency.
The refreshed branding was extended into digital and social templates, giving On The Block Gaming a unified visual presence for both online and offline storytelling.
Explore Our Case Study Portfolio.
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